Background

To maintain its technological leadership in the mobile industry, the organization recognized the potential of eye-based information delivery as the next frontier. An initiative was undertaken to develop augmented reality (AR) glasses, thereby enhancing the company’s AR strategy by leveraging its technical capabilities. The objective was to address technical and design complexities and deliver a user-centric product.

Goal of the project

• Develop a new mainstream wearable companion product to pair seamlessly with mobile phones.

• Implement innovative technology that ensures user comfort, focusing on human factors such as lightness and flexibility.

• Create a new product category with a stylish, aesthetically pleasing design that is socially accepted and suitable for various occasions.

• Define the target user group to shape strategies that deliver precise AI features and high aesthetic satisfaction.

  
  

Role and Achievements

Product Definition: Conducted market research to define a new form factor device, targeting user needs, styles, and competitor insights.

Concept Approval: Secured CEO approval for concept and prototype, moving toward 2025 production.

Cross-Functional Collaboration: Coordinated with product, hardware, software, UX, testing, manufacturing, and design teams for cohesive development.

Ergonomic Standards: Led human factors research to set ergonomic standards for optimal user comfort.

AI Integration: Integrated AI features with partners, enhancing the device’s unique user experience.

Impact

This project represents the company’s first AI-focused product, a key step in its strategic roadmap. Leveraging my AR prototype experience, I confidently expedited development, enabling the team to secure CEO approval and set a launch timeline, facilitating efficient progress.